Cola wars hit Sutherlin
Anyone who read my columns over the years about the price of pop shouldn’t be surprised that I am happy about the current cola wars in Sutherlin. When one convenience store began offering 44-ounce fountain drinks for 99 cents as its regular price (not just a short-time promotion), numerous other stores along Central Avenue began doing the same. The same trend occurred when the stores began selling 12-packs of Pepsi for two for $5.99 or $6.99.
From my previous restaurant management experience, I know the price of soda is sometimes only pennies a cup. It’s the cup itself that costs the store the most money. That’s why I boycott stores that sell a 44-ounce drink for more than $1. The price is being marked up with a huge profit margin.
One store posted a sign that said, “44 ounce 99 cents. Think Locally. Buy Locally.” Why wasn’t this store selling soft drinks for 99 cents all along? Why aren’t our locally owned stores offering affordable prices to begin with? Or does it require out-of-town competition to bring down the prices?