Thousands of drinks flew out of the windows at the grand opening of the first Dutch Bros in Green on Tuesday. By 2 p.m., more than 2,400 free drinks had been served through the walk up and drive thru windows — although few people made it all the way to the window.
While the free drinks were the main focus for many, the event also featured dozens of employees, music and a cornhole setup; a standard celebration for a Dutch Bros stand’s first day.
“All the customers have been great,” said Clayton Reinhart, who owns all seven Dutch Bros locations in Douglas County. “Everybody is in a good mood. We are super thankful we have this many customers who are willing to wait in line.”
Reinhart said the wait time was averaging at less than five minutes per drink in the middle of the day. The stand is in the parking lot of Ray’s Food Place at 4601 Carnes Road, just a short drive from the Roseburg Forest Products mill where Chance Topham was headed shortly after stopping for coffee with his dog. He said he’d been waiting for about eight minutes for his drink.
“It’s a good startup,” Topham said. “It makes people want to come more often and get pumped up. They (the baristas) are always in a happy, jolly mood.”
Topham could only think of one other coffee shop in the area and said having the Dutch Bros stand was great for people who work and live in the area.
Brogan Wheeless came with her children and a friend who brought her children as well.
“I think it’s good we are getting a new place to go with our kids in the area especially since it’s youth oriented,” Wheeless said.
She was also excited to have another Oregon-based company expanding. The company started in Grants Pass and this store will bring the total to 317 stands.
“People here are super familiar with the company and they support the company when they travel,” Reinhart said. “This is our celebration for the community of Green. We like to spread positivity to the community. We always wanted to have a location here. It’s a good location.”
The stand opened for regular hours: 5 a.m. to 11 p.m., with an irregular number of staff coming from headquarters and each of the Douglas locations to help open the store. Reinhart estimated they used up a couple weeks worth of supplies for the event.
“Our goal is to get people coming in and to raise awareness that we are here,” Reinhart said. “We look at it as an advertising cost for starting a new business.”