Elite Taxi has dropped the taxi portion of its business, instead choosing to focus on contract transportation, primarily for medical deliveries.

Owner Joseph Buonauro said the new model is simpler and won’t be in direct competition with Uber or other ride-hailing companies if and when they come to Roseburg.

“Everything we do is by contract. If you were to call us, we would direct you to Sunshine,” Buonauro said. “People wanted Uber to come to Roseburg. Uber’s going to come, there’s no stopping it. If you want Uber, call them.”

In August, the City of Roseburg passed an ordinance that laid out the rules for Uber and would allow it to operate, as well as Lyft and other ride-hailing services. As of this week, both companies have balked at the rules instituted by Roseburg city officials. Lyft opposes the separate background check, and Uber wants the city to be included in either Eugene or Medford’s service area.

City Council members said in November they would try again to convince Uber and Lyft to come to Roseburg.

Uber briefly provided service in town in February, but stopped offering rides after the city threatened to fine the company up to $1,500 a day for failing to follow the city’s then-existing ordinances.

“Nobody’s signing up for (Uber),” Buonauro said. “That’s the bottom line. I’m sad it had to come to what it did. It is something the city is going to miss because Sunshine by itself, before, wasn’t sufficient to handle the amount of traffic that was needed for taxis, and they are the only ones you can call right now.”

Buonauro bought Elite Taxi in 2011. The company has been handling contracts for medical deliveries for about five years.

Janelle Polcyn can be reached at jpolcyn@nrtoday.com or 541-957-4204. Or follow her on Twitter @JanellePolcyn.

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Business reporter

Janelle Polcyn is the business reporter at the News-Review, graduated from the University of Texas, and is a podcast enthusiast.

(4) comments

Glenavon01

Sprtcuz you are a special kind of stupid. Did you even read the article? Why would they be charging anything? They DON'T do taxi fares anymore! Nice try with the insults. Maybe try again.

thebiggstblz

I find it interesting that the owner says he's bowing out of the taxi business because Uber will eventually show up. I've had two drivers from Sunshine tell me it's because he was operating taxis without the proper insurance. I tend to believe the latter.

I encourage the reporter to poke around a bit more.

Glenavon01

You would think Sunshine would be happy about it. But no, they still have to spread rumors and bad mouth a "competition" that's not even there anymore. I wish E!ite all the best with their business. Good for them for moving on. All hail Uber LMAO!

sprtcuz

Your business model requires people to pay a premium price to get around in a miled out cop car.

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