Performance Motorsports on Diamond Lake Boulevard was scheduled to open in the spring, but persistent future customers pushed owner George Bogan to open the doors with the shelves still empty and a staff of three, including himself.
“People wouldn’t stop stopping,” Bogan said.
After more than 30 years in the sawmill industry, Bogan sold his part of the business he started with his son, Performance Fab, and decided it was time he do something he enjoyed.
“I decided I’m not just going to throw it away, I’m going to do something with it,” Bogan said. “What really sparked me up to do this was the fact that I took five bikes to a place out of town and all five of them came back messed up. I was very disappointed in the service, plus the fact that I had hauled them to get them worked on. I was very upset with the service and a lot of other people that I’m hearing were too.”
Bogan said he noticed the shops in town are flooded and busy, which forced people like himself to take their bikes out of town. When the building on Diamond Lake Boulevard, which was formerly a Knecht’s Auto Parts, became available, Bogan took that as the final sign to open the shop.
“Kind of a one-stop shop for everything — apparel, parts and service, the whole thing,” Bogan said. “I believe I’m in a hell of a nice spot. There’s so much exposure right here that I think my gamble will pay off in the end.”
Part of that gamble included selling his favorite bike, which is placed among the others in front of the store, to fund the project. Right now, the sales they are making are just covering payroll expenses, but Bogan expects to put a few hundred thousand dollars into the shop before they’re finished.
“There’s a lot of freedom in riding,” Bogan said. “You can’t answer your cell phone when you’re riding, you can’t talk to nobody when you’re riding — I think it’s the same for a lot of people; it’s just freedom. It’s taking a break, you’re checking out from everyday life. I’m addicted to it for those reasons and I know a lot of people that are and I like seeing people be happy and have freedom like that.”