Valentine’s Day is not just a big day for those in love — it’s also a big day for business.
Douglas County businesses offering sweets, flowers and jewelry are seeing a sharp increase in customers and revenue this week as lovebirds look for traditional gifts to profess their love.
Janelle Dobbins, owner of Country Flowers in Sutherlin, said her sales of roses, mixed bouquets and other plants see a spike every year at this time.
“We’re extra busy,” Dobbins said. “This is our favorite time of year because we see all our regular customers and visit with them. It’s an exciting time of year.”
For Cody and Mandi Dolan, owners of Umpqua Sweets & Treats in Roseburg, Valentine’s Day is one of the busiest days of the year.
Cody Dolan said while the Christmas holiday season comes with a lot of gift-buying, it’s spread out over the whole month of December. But he sees the most customers on the two days leading up to Valentine’s Day, and the day itself.
He sees about a dozen customers on a normal day, but on these three days he estimated about 30 to 50 people shop in the store.
“Everybody waits till the last minute or they just want it to be really fresh, it depends how you want to look at it,” Cody Dolan said.
Treasures of the Heart in Myrtle Creek, a gift shop selling candles, cards, candy and a variety of other items, is also especially busy on this holiday.
Owner Belinda Legg said she gets about twice as much business for Valentine’s Day compared to non-holiday times, and it’s the third busiest holiday behind Christmas and Mother’s Day.
“Usually on Valentine’s Day I see more men coming in and buying gifts for their wives or their valentines,” Legg said. “It does help this time of the year to have a holiday.”
Legg said she’s offering 25 percent off of clothing this week and giving away a gift with a purchase on Valentine’s Day.
With fudge, truffles, nut clusters, mint patties and other chocolate specialties, Umpqua Sweets & Treats has been open for longer hours this week.
“We’ve gotta capitalize on our busy times,” Dolan said.
He said it’s exciting to see a lot of people coming in.
“It’s fun to see repeat customers and what their significant other enjoys and hear the stories of previous years,” Dolan said.
Jere Bartley, co-owner of Hanson Jewelers with husband Frank Bartley, said today is a time for gift-giving.
“Valentine’s Day is a very important part of our business, it’s right after Christmas,” Bartley said. “It’s a very busy time.” She said while people tend to buy more engagement rings from September through December, now is the time when people buy more casual types of gifts, like beaded bracelets and necklaces.
She said she wants her customers to know her store is well-stocked for the holiday.
“We’d love to see all you come in,” Bartley said.