Thomason Hospitality Group, owner of Elmer’s Restaurant in Roseburg, is scouting locations to bring Taprock Northwest Grill to Roseburg.
Taprock is an $8 million upscale log cabin restaurant set on the Rogue River in Grants Pass near Hellgate Canyon. Owner Dave Thomason said that location is not necessarily what a Roseburg Taprock would look like.
“That is a not prototypical,” Thomason said. “We are looking for what would be a second company-owned store with the intent of franchising it.”
The owners of Elmer’s started Taprock in Washington to franchise it to existing Elmer’s operators, but they decided to keep their focus on Elmer’s and sold the Taprock brand to Thomason. He had already opened the second store in the Grants Pass location and now wants to take advantage of the work already done to franchise it.
“It’s a very difficult process to take any store, to take it through the legal process to franchise it,” Thomason said.
He said has not pinned down a location yet, but he is in discussions with land owners on potential sites for a toned-down version of the Grants Pass eatery. Thomas Hospitality recently purchased both Human Bean locations in Roseburg.