1931 — Umpqua Dairy Products Co. is founded in Roseburg by Ormond Feldkamp and Herb Sullivan. The two men started the venture with $500 between them, a 1929 Hudson delivery truck and a little wooden ice house next to the railroad tracks on Sykes Street in Roseburg. Feldkamp and Sullivan began bottling milk, churning butter and making ice cream to sell to railroad passengers as they stopped at the train station in Roseburg. Soon they began delivery routes throughout Douglas County.

Early 1930s — The original logo design, inspired by the Native American culture in the area, is created. The current Indian head logo design is still carried on all of the Umpqua Dairy product line.

1936 — The wooden building that housed the original Umpqua Dairy is torn down and a new brick building is constructed in its place. A portion of this building still exists at that spot today, incorporated into the newer facility.

1946 — Umpqua Dairy becomes the first dairy in Oregon to put milk in paper quarts, pints and half pints. Also, in the late 1940s Umpqua is the first dairy in the Northwest to introduce the half-gallon round ice cream container, commonly referred to as the company’s “red round.”

1953 — Herb Sullivan suffers a stroke, retires and sells his portion of the business to Ormond Feldkamp.

1962 — Ormond Feldkamp is succeeded by his son Barton D. (Bob) Feldkamp. Under Bob Feldkamp’s leadership, Umpqua Dairy grows by a factor of 10, expanding its distribution to Josephine, Jackson and Coos counties.

1974 — Umpqua Diary becomes an official member of the national Quality Chekd organization. Quality Chekd is a member-owned organization of more than 28 independent dairy processors located throughout the United States, Mexico, El Salvador and Colombia.

1977 — Umpqua Dairy opens a distribution center in Coos Bay.

1978 — Umpqua Dairy opens a distribution center in Grants Pass.

1985 — Doug Feldkamp, a graduate of Oregon State University, returns to the company after his father, Barton Feldkamp, becomes ill.

1988 — Barton Feldkamp dies at age 58 from kidney cancer. Doug Feldkamp, 28, is named president. His brother Steve Feldkamp, 31, who had returned to the company a few months earlier as sales coordinator, becomes vice president of marketing.

1994 — Umpqua Dairy opens depots in Portland and Klamath Falls and expands distribution of milk and ice cream throughout Oregon,

1999 — Umpqua Dairy opens a depot in Eugene.

2006 — Umpqua Dairy opens a depot in Central Point.

2007 — Umpqua Dairy opens a depot in Salem.

2010 — Umpqua Dairy stops production at its Roseburg milk processing facility and recalls its milk products due to the identification of Salmonella on some of its processing equipment. After a thorough cleaning of the equipment the plant reopens.

2018 — Umpqua Dairy sour cream and cottage cheese win “Best in North America” at the World Dairy Expo.

2020 — Umpqua Dairy now features a varied line of dozens of products, including juices, egg nog and chocolate milk. The company also sells t-shirts, sweatshirts, mugs, bags and most recently a line of face masks.

Oct. 30, 2020 — Umpqua Diary announces it is being sold to Producers Diary, which is owned by the Shehadey family and headquartered in Fresno, California. The sale is scheduled to close on Dec. 31. The new company plans to continue to use Umpqua Dairy’s brand, staffing and locations. Umpqua Dairy Chief Operating Officer Steve Feldkamp plans to continue with the company for at least one additional year and Doug Feldkamp plans to continue in his current role for the next three years.

Scott Carroll can be reached at scarroll@nrtoday.com or 541-957-4204. Or follow him on Twitter @scottcarroll15.

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the headline says "Diary" instead of Dairy

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