An Umpqua Transit bus heads toward downtown Roseburg in July 2019.

The Douglas County Transportation District will hold a public hearing Monday to consider changing the name of the district.

The hearing will be held at 5:30 p.m. at the Veterans of Foreign Wars building at 1127 Walnut Street in Roseburg.

The transportation district handles public transit services that were formerly under the auspices of the Douglas County government.

However, the transit district is an independent district. The county commissioners formed it, but it is no longer part of the county government. The district’s board members are elected and oversee transit services, including the UTrans bus service and local Dial-a-Ride programs.

District board members have said they believe having Douglas County in the name confuses the public, giving the impression the district is part of the county government.

The proposed resolution that will be the subject of Monday’s hearing says the current name “hinders its work because of the confusion the name creates in the public mindset.”

It calls for the name to be changed to the Umpqua Public Transportation District.

The addition of the word public is intended to make clear the district deals with public transit and not with roads or other transportation issues.

Board Chairman Mike Baker has said previously that he also likes the proposed name because the first letters of the first two words spell UP, which can be played up in marketing the district.

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Senior Reporter

Carisa Cegavske is the senior reporter for The News-Review. She can be reached at ccegavske@nrtoday.com or 541-957-4213. Follow her on Twitter @carisa_cegavske

(1) comment


Maybe go back to the original name, Pumpqua Pumpkin Ride. Yes, it really was named that.

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