Zac Petterson wants to show Roseburg cannabis beyond the stereotypes.
It makes everything better, Petterson said. You name it: food, movies, music.
But that shouldn’t just bring up an image of someone lounging on a couch with a huge bag of Doritos binge-watching Netflix.
Instead, Petterson wants people to think how cannabis can inspire people to explore nearby oddities, discover new hiking trails or connect with friends. He also wants to share how it helped him, a longtime dirt bike rider, recover after serious injuries without Advil or painkillers.
He hopes this can be achieved through his dispensary, Smiles, which opened its doors on July 22.
This mindset helped in the naming process. Petterson, co-owner of Smiles, said he didn’t want anything that pushed cannabis in the community’s face. After some consideration, he thought about how the word “smile” could still allow them to engage with the public and how it simply brought joy.
“How do you not say it without a smile?” Petterson said.
The shop prides itself on the relationships it’s built over the years with cannabis growers in Oregon. And the shelves prove it. Every jar is full of products that came directly from a garden in Oregon. While some garden’s products like Flowersmith, can’t be found at any other shop in Douglas County, according to Petterson.
“We’re helping the gardens get exposed to people,” Petterson said. “Then as a customer, you can become a fan of a garden.”
Merchandise from the various gardens can be purchased at the store while hand-painted walls featuring marijuana plant murals enhance the sensation of walking inside a garden.
In addition, Smiles is making an effort to connect with local businesses through a loyalty program. Whenever someone joins the program, they earn points with each purchase that when added up can be redeemed with a gift certificate to a local business.
“So you can purchase your cannabis and then go, ‘Oh I have enough points for a coffee, I’ll cash that in so now you have a coffee,” Petterson said.
The Smiles loyalty program officially starts this week.
“I want to show people we’re active with the community,” Petterson said.
Peterson hopes this will also lead to more engagement in the future.
A grand opening for Smiles will take place once the parking lot is finished where attendees will be able to enjoy BBQ and store specials.
Smiles is located at 655 Northeast Chestnut and is open seven days a week, 7 a.m. to 10 p.m.